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Resident Committees

 

MARKETING COMMITTEE CHARTER

As approved by Marketing Committee on April 25, 2023
and by the Resident Council on May 1, 2023

The Committee shall provide resident input and ideas to assist Goodwin House Bailey’s Crossroads marketing efforts. Committee functions shall include, but are not limited to, the following: 

  1. Sharing information and ideas from residents and from Ambassador tours with the Goodwin Living marketing staff to help improve their understanding of what prospective residents might be looking for in our community. 
  2. Seeking up-to-date information from the Goodwin Living marketing staff and making that information available to all residents.  This could include, but is not limited to, the following:
    1. Changes that improve competitiveness;
    2. Outstanding features of Goodwin House Bailey's Crossroads;
    3. Occupancy figures; and,
    4. Progress on diversity goals. 
  3. Serving as Ambassadors to give tours of GHBC’s main floor and any apartments designated by a sales counselor and assisting with marketing events and weekend tours as needed. 
  4. Recruiting residents as Committee members who are interested in being an active voice about Goodwin House Bailey's Crossroads' lifestyle and all that it offers.
  5. Holding frequent, preferably monthly, meetings with the Marketing staff. 

The Executive Director and the Corporate Director of Sales Goodwin House Bailey's Crossroads will be ex-officio members.

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